Hello, I’m Travis Crawford

I’m a Visual Designer based in Texas, specializing in brand identity, print, and digital design. I craft thoughtful and engaging visuals rooted in strategy, storytelling, and a deep love for typography.

My design process

Research

I start by gathering context—learning about the brand, audience, competition, and environment. This step grounds the work in real insight, not assumptions.

Analyze

Next, I sort through the findings to uncover patterns, challenges, and opportunities. I define what the design needs to communicate, and why it matters.

Design

This is where ideas take shape. I explore directions, build visual systems, and refine the work through iteration—making sure form and function work hand-in-hand.

Deliver

I finalize and package the work for launch—whether it’s a brand identity, campaign, or publication. Everything is clean, cohesive, and ready to make an impact.

Projects

Civil Goat Coffee

Branding/Art Direction

Sydney, Australia

Branding/Art Direction

Barbican Center

Branding/Art Direction/ Way finding

Datadog

Branding/Art Direction

Yellow Bike

Branding/Art Direction/ UX/UI

Nura Skincare (coming soon)

Branding/Art Direction/E-commerce