Hello, I’m Travis Crawford
I’m a Visual Designer based in Texas, specializing in brand identity, print, and digital design. I craft thoughtful and engaging visuals rooted in strategy, storytelling, and a deep love for typography.
My design process
Research
I start by gathering context—learning about the brand, audience, competition, and environment. This step grounds the work in real insight, not assumptions.
Analyze
Next, I sort through the findings to uncover patterns, challenges, and opportunities. I define what the design needs to communicate, and why it matters.
Design
This is where ideas take shape. I explore directions, build visual systems, and refine the work through iteration—making sure form and function work hand-in-hand.
Deliver
I finalize and package the work for launch—whether it’s a brand identity, campaign, or publication. Everything is clean, cohesive, and ready to make an impact.
Projects
Civil Goat Coffee
Branding/Art Direction
Sydney, Australia
Branding/Art Direction
Barbican Center
Branding/Art Direction/ Way finding
Datadog
Branding/Art Direction
Yellow Bike
Branding/Art Direction/ UX/UI
Nura Skincare (coming soon)
Branding/Art Direction/E-commerce