Yellow Bike
UX/UI
Travis Crawford | Logo\Branding\UX\Campaign
Brandy Compton | Project Manager\UX\Deliverables
Chinny Egbuna| Motion Design\Illustrations
Sofia Rodriguez | Research\UI
The Problem:
How can a non-profit create a lasting biking community in Austin and help low income individuals get around easier?
The Solution:
Yellow Bike will host a festival popup with a gamified app where participants can complete tasks at various tents and collect rewards.
DESIGN PROCESS
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Research:
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Ideation and Prototyping:
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Testing:
BRANDING
current logo
proposed logo
COMMUNITY DRIVEN
Building a biking community:
Yellow Bike will keep Austinites connected and in friendly competition with one another. Reach out to a friend and go for a ride or try to beat them on that weeks leaderboard.
PEDAL AND PLAY
Gamified Learning:
Yellow Bike transforms road safety and biking education into an engaging experience through gamified elements. Users earn Biking Experience Points (BXP) by completing quizzes, participating in challenges, and attending events, which can be redeemed for rewards.
RESEARCH CONCLUSION
PAPER PROTOTYPES
BRANDED FRAMES
User Onboarding | Event | Route Summary Flow
Event Challenges Flow
TOUCH POINTS
WHAT I LEARNED
Connection is Key:
From gamification to community-building, aligning all touchpoints toward a cohesive experience is essential.
Big-Picture Thinking:
Stepping back to evaluate how each feature connects to broader goals ensures a stronger, more unified campaign.
FUTURE ENHANCEMENTS
Adding an advanced metrics dashboard to visualize users’ biking habits and progress.
Fun swipeable features for event or challenge selection to streamline user interactions.
Collaborating with biking safety experts to expand quiz and station content.