Civil Coat Coffee

Branding/Art Direction/packaging/EGD

PROJECT OVERVIEW

Civil Goat Coffee is a brand rooted in connection and conversation, symbolized by its unique logo of two quotation marks resembling goats. This project involved crafting a full brand identity, including logo design, packaging for three conversationally themed coffee blends, and a visual system that reflects the brand's mission to foster meaningful interactions. The scope also included creating social media assets and mockups to showcase the brand's playful, approachable personality.

BRANDING

WHO ARE THEY?

We are Civil Goat Coffee, the beating heart of local camaraderie in Austin—a nurturing ground where every patron's story enriches the city's narrative tapestry.

WHAT THEY DO?

We serve as an incubator for ideas, where the aroma of our coffee fuels innovation and the ambiance encourages artistic collaboration and authentic dialogue.

WHY IT MATTERS?

Because fostering genuine conversations and supporting the community's creative pulse enriches not only individual lives but also the collective spirit of Austin.

LOGO

current logo

proposed logo

jfjf.png
Civil_Goats_Kiss.png
civilGoat_blah.jpg
HELLOFHRESHNESS.jpg
CG_color_pallet.jpg
CG_Pattern.jpg
croiscant_CG.png
CG_Packaging_Final.png
Civil_goat_Cup_new_Dec7-min.jpg
cg_coffee_cup_mock_ups-min.jpg
cg_pattern_animation-2.gif
CG_beanie-min-2.png
CG_tshirts_mockup-min.jpg
cg_ad_sp.png
CIVILGoar_ConvoCards.jpg
Civil_Goat-window_teeth_edit.jpg
Civil_Goat_Mural Wall.png
CG_billboard.png
cg_ad_billbaord.png
Frame 366.jpg
cg_postermockup.png
Frame 363.jpg
Frame 362.jpg