Sydney, Australia
Branding
Sydney needed a refresh to captivate tourists while celebrating the locals who call it home. Its new identity reflects a vibrant fusion of urban energy and natural beauty, bridging city life with coastal adventure. The icon is crafted to embody Sydney’s diverse essence as a coastal city rich in natural splendor and Aboriginal heritage. Designed to be both thrilling and welcoming, it presents Sydney as a dynamic playground where culture, nature, and community unite, offering endless opportunities for exploration.
Who are they?
We are Sydney, a city that thrives on bold adventures, where urban excitement meets natural beauty.
What do they do?
We deliver unforgettable experiences, blending city thrills with untamed outdoor exploration.
Why does it matter
It matters because Sydney empowers travelers to embrace adventure, pushing boundaries and creating lasting memories.
